INDUSTRIES · FMCG & CPG
Trend discovery, conversation intelligence, social commerce, and reputation for consumer brands, one practice for FMCG and CPG, because the buyers, channels, and questions are identical; only the acronym changes by region.
HOME & BEAUTY · FOOD & BEVERAGE · CONSUMER HEALTH · QSR · MONTHLY TREND BRIEFS
01
Trends get named after they've peaked.
By the time a flavour or format has a hashtag big enough for the quarterly deck, the early margin is gone. Discovery has to run continuously or it's history-writing.
02
Social commerce is flying blind.
Product conversations convert in-platform now. Most brands still measure social like a PR channel and commerce like a retail channel, missing the machine that connects them.
03
The portfolio view hides the problem.
Blended brand-health scores average away the one line that's quietly bleeding. Category-level conversation intelligence finds it while it's cheap to fix.
From the file.
LAUNCH INTELLIGENCE
1.2B impressions, 99.5% organic
On one appliance launch: conversation intelligence across regions, with a measured 7.9× return on ad spend in one market.
VIRAL BRIEF
A category moment found, sized and briefed inside 90 days
Early enough for the client to own the wave instead of reacting to it.
SOCIAL COMMERCE
Creative scored 0 to 100 before boost budget was committed
For a global CPG house: tribe cohorts with trend-equity scoring, creator selection modelling, and demand validated at +210% search growth.
TREND RADAR
Ingredients, flavours and moments tracked monthly
For one of the world's largest flavour houses, and tribes-and-moments frameworks run across two Southeast Asian food markets.
What we run.
Trend & tribe discovery
Ingredients, flavours, formats, moments, and the tribes driving them, briefed monthly with a shortlist your innovation team can act on.
Social commerce intelligence
What's converting in-platform, which creators actually move units, and where your share of the purchase conversation sits.
Reputation & issue tracking
Product-safety chatter, boycott risk and category controversies caught early, with a straight read on what's noise.
Launch & campaign intelligence
Baselines before, live tracking during, honest post-mortem after, the same numbers at every stage.
Why FMCG and CPG share one page. We tested splitting them. Same buyer titles, same channels, same instruments; the only difference is which acronym your region uses. One practice, deliberately.
See it on your question.
Bring the trend your team argued about this month. We'll show you how early the instrument would have caught it.
START A PROJECT
Tell us what you're up against.
One paragraph is enough. We reply within two working days with the closest instrument from the library and a straight answer on whether we're the right fit.