TrueNorth

INDUSTRIES · HEALTHCARE

Health narratives, misinformation response, regulator communications, and consumer-health reputation, for ministries, hospital groups, pharma, and consumer-health brands. Run with the same crisis discipline we bring to governments, because health stories are public-sector stories with higher stakes.

MINISTRIES · PHARMA · CONSUMER HEALTH · MISINFORMATION SLA · CLAIMS-SAFE REPORTING

01

Health misinformation compounds.

A false claim about a treatment doesn't decay; it gets rediscovered with every news cycle. Untracked, it becomes the top answer about your own product.

02

Every statement is regulated.

Your comms operate inside claims rules that competitors' influencers ignore. You need to know what's said about your category precisely because you can't say most of it yourself.

03

Trust is asymmetric.

One adverse-event story outweighs a hundred good outcomes. Monitoring must be tuned for the tail risk, not average sentiment, because an average is exactly what hides it.

From the file.

NATIONAL HEALTH AGENCY

A two-week narrative snapshot across 3,030 mentions and 524M reach

Five frames mapped, government-position-vs-media-framing gap measured, channel-by-channel response priorities set before budget week.

DAILY BRIEF

The six-minute morning read

For a health department: overnight movement, misinformation flags, and the day's response priorities, on desks before the first meeting.

CONSUMER HEALTH

Portfolio reputation and emerging-trend tracking

For a multinational consumer-health group in one of its largest markets.

What we run.

Health narrative monitor

Condition, treatment, and brand narratives tracked continuously, with adverse-signal alerts tuned for the tail.

Misinformation response

Claim tracing, spread mapping, and a rolling correction brief, activated in hours, run until the false narrative stops moving.

Regulator & policy watch

What health authorities, journals, and advocacy groups are signalling, read as a leading indicator for approvals and pricing.

Consumer-health brand tracking

FMCG-speed trend and reputation tracking, run with pharma-grade claims discipline.

Compliance is the operating condition, not a feature. Builds are scoped with your medical, legal, and regulatory reviewers from day one, including an audit trail on every source and claim an instrument surfaces.

See it on your question.

Bring the claim that worried your medical team this month. We'll show you how it spreads, and where to cut it.

START A PROJECT

Tell us what you're up against.

One paragraph is enough. We reply within two working days with the closest instrument from the library and a straight answer on whether we're the right fit.